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MEET DEB CAPONE

Deb Capone is taking the 21st Century by storm. In the midst of her twenty-year career in publishing, sales, and marketing, she added the title "Mom," adopting a little girl from China (2000). She has drawn on all of those experiences to build a publishing company and non-profit foundation that creates products for today's multi-cultural world.

Almost immediately after becoming an adoptive family, Deb recognized a need for products that her daughter would find relevant to her own life. There were few that provided the role model to meet her ethnic heritage and family situation. She also couldn't find products that promoted the values of respect, acceptance and celebration of all cultures, choices and "abilities." So Deb decided to change that. She is driven to give her daughter and other children, tools that allow them to create their own unique place in the world.

In 2002, Deb launched her company, As Simple As That. In March 2004, Deb launched the As Simple As That Foundation. Around the same time, she joined forces with the National Marrow Donor Program to increase the number of ethnically diverse bone marrow and blood stem cell donors worldwide.

Prior to founding As Simple as That, Deb's career was focused in the high-tech arena. She successfully launched such new print publications as InformationWeek and InternetWeek. In addition to a successful career, Deb has considerable experience in the not-for-profit world as a board member for the Make-a-Wish Foundation of the Mid-Atlantic and Metro New York Chapters. She sits on the International Parents Committee at Spence-Chapin, a leading adoption agency in New York City.

Deb has a B.A. in Speech Communication from the University of Virginia and an MBA from Emory University. She is the mother of a Chinese-American daughter, born in 2000, upon whom the character of Rain is based.

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